Potts Point Vintage

Potts Point Vintage


Potts Point Vintage collectables is a local shop that sells vintage clothing. As part of my campaign to boost local businesses, I approached Arnold Kieldgaard , the owner of Potts Points Vintage, to tell his Storey of how he started his business and some history about why he left his career as a tax auditor to pursue life above a shop . The interview was a big success and was published in the local Paper, Eastern Suburbs Life, together with a scannable link to stream the video in his shop.

Arnold already had a current WordPress site but you too lack of maintenance updates a new website was required. Arnold’s budgets were very low so maximum results had to be obtained with minimal costs where Arnold could maintain and add products himself.


Potts Point Vintage

Having exported the content of his existing site to a staging server, a new site was created under WordPress at WooCommerce with a compatible. This template is one of the most popular templates and mobile compatible.

Once loaded and customised to the Potts Point Vintage branding, Arnold put in the hours to create high-quality photography of his stock and replace any substandard entries from the previous website. He then re-categorised his product listings, and I facilitated in connecting his website to Australia Post and PayPal.

Potts Point Vintage


The result is a modern mobile-friendly website that takes payments and has Arnold feeling re-energised with his business and engaged with his online brand. Many of his neighbouring businesses having folded due to cover-19, the online shop gives Arnie ambition to expand his sales and engage his online audience outside of his immediate reach.

There is still lots to do with for Arnold, including the propagation of his beautiful collectables onto the timelines of social accounts of his fans and followers. One new website for the internet, one giant leap for Arnie.

We also integrated all of Arnold’s reviews into one place that runs live with his social accounts.