Doctor Sidhu had a website running on WordPress for his clinic called HOPE Mediclinic, which needed to be rebuilt and rebranded.
The rebranding required a logo and change of font for people with visual impairment. The content also needed to be optimised for keywords relevant to people searching for a Geriatrician in the Eastern Suburbs of Sydney.
To increase traffic from the Eastern Suburbs of Sydney for potential clients requiring geriatrician services. This was done by creating written content that elevated keywords searched by the local community and areas where the doctor held practise.
Also to complete The Google My Business profile to categorise his service local to his rooms across Sydney and Regional NSW.
Make website multilingual
Doctor Sidhu’s original logo had incorporated three Hindu gods into its design. To build on this, the design includes a range of deities from the Hindu culture using them as Integral to design components throughout the content of the website
Integrate Hindu culture into website design
Doctor Sidhu’s original logo had incorporated three Hindu gods into its design. To build on this, the design includes a range of deities from the Hindu culture using them as Integral to design components throughout the content of the website.
Rewrite content in one voice
The supplied written content had been written by several voices and sometimes in a complicated language for the general public. To solve this, the content has been rewritten in a language sympathetic two carers and families supporting the elderly.
The design of the website needs to identify with a population 65 plus and was created with a template for medical practitioners As part of the design, a font style was chosen, with high contrast to assist people that might have deterioration of their eyesight and where possible incorporating video to embrace the bedside manner of the doctor.
To represent The Hindu culture, a range of icons where selected that represent various Hindu gods.
The interaction of the website is targeted at Carers Patients and Doctors. Two forms have been incorporated; the first form is for referring doctors. The second is for patients wanting appointments. The design of the website is also interactive giving the user a feel of the control both on desktop and mobile. The video content complements the doctor’s manner when working with.
This page is built to summarise the Doctors services and be easily understood by medical practitioners looking to refer their patients.
About Doctor Sidhu
This page outlines the Doctors history and medical expertise. It is complemented by a video explaining why he chose Geriatrics. A brief outline of his education is also summarised together with his work in rural communities across Australia.