Bar and Restaurant School

Brief

The brief for this project was to build an online learning platform for restaurateurs and entrepreneur Cyril Serguin. The platform should provide video tutorials to share the expertise from Cyril and become a sales funnel to provide his consulting services. This is to be a subscription website providing a complete resource for both business owners and their staff.

Solution

The solution to this is a WordPress site running Lifter LMS.

To keep costs down, a templated WordPress theme was used and branded to guidelines. The course structure was developed with Cyril to gamify the interaction with the student

To create the lessons, we set up a portable studio at the client’s workplace outside of working hours. A teleprompter was utilised to recording Cyril, which was then edited, animated and subtitled.

This is an ongoing project, handing over recording, editing and publishing the content to the client once the client is familiar with the production process.

Design

The design of this website is based on a tutorial template with a focus on the business owner and the colours black white, gold and green gradient.

This minimalist styling is to facilitate the development of content by the business owner. It is carried through to an energised video introduction created in Adobe Aftereffects.  This minimalist energy is in keeping with Cyril Seguin and his approach towards business.

the look and feel a font, and layout has a more rustic European feel innkeeping with Cyril’s French heritage

Functionality

These are the functions of the website

  • Upskill Servers
  • Upskill new staff
  • Board training and evaluation for new staff
  • Educate small business owners in the logistics of running a café, bar or restaurant
  • Business planning in Hospitality
  • Develop a complete consulting service across all spectrums of the service industry

Re Enforce Food safety education

Lifter LMS Plugin

Lifter LMS is core to this website’s functionality. It provides both the structure and the subscription modelling for a successful online course website.

The plug-in was used as it does not require monthly subscriptions or % from the subscription payments. In addition, lifter LMS also provides comprehensive support for their users.

YouTube Promo

Several promotional tutorials were developed with animated head and tails to build awareness of the Subscriptions.

These were designed to be used on an ongoing basis by the client has they create the further course material

Examples

Several promotional tutorials were developed with animated head and tails to build awareness of the Subscriptions.

 

These were designed to be used on an ongoing basis by the client has they create the further course material