tools-for-story-telling

How Touring With Pam Ann Took Me to Where I am today

The tools for storytelling have never been so accessible as they are now with AI. But it’s not the first time this has happened. In the 1990s, cheap cameras and desktop editing opened the door the same way.

How Touring With Pam Ann Took Me to Where I am today

The tools for storytelling have never been so accessible as they are now with AI. But it’s not the first time this has happened. In the 1990s, cheap cameras and desktop editing opened the door the same way.

Sydney small business owner questioning common marketing myths

5 Marketing Myths Costing Sydney Small Businesses and Charities Real Money

Five marketing myths quietly cost Sydney small businesses and NFPs real money,  that a website is a marketing plan, that more traffic means more customers, and that a nonprofit’s problem is how its site looks. Here’s why each one is false, and what actually works instead.

5 Marketing Myths Costing Sydney Small Businesses and Charities Real Money

Five marketing myths quietly cost Sydney small businesses and NFPs real money,  that a website is a marketing plan, that more traffic means more customers, and that a nonprofit’s problem is how its site looks. Here’s why each one is false, and what actually works instead.

Business owner preparing before an on-camera video shoot

3 Things to Do Before Anyone Points a Camera at You

Three fast, practical things worth doing before you’re ever on camera — save this before your next shoot, interview, or social video. None of them take more than a few minutes, and skipping them is exactly why most people freeze up or ramble the moment the camera actually starts rolling. Do this once and camera day stops being the scary part

3 Things to Do Before Anyone Points a Camera at You

Three fast, practical things worth doing before you’re ever on camera — save this before your next shoot, interview, or social video. None of them take more than a few minutes, and skipping them is exactly why most people freeze up or ramble the moment the camera actually starts rolling. Do this once and camera day stops being the scary part

Small business owner watching their own brand story cut together for the first time

What Actually Happens When Someone Sees Their Own Story on Screen

There’s a specific moment worth building an entire production process around: the first time someone watches their own story cut together. It’s rarely about footage quality. It’s that they hear themselves say something true they didn’t plan to say. That’s a technique doing its job, not a lucky take.

What Actually Happens When Someone Sees Their Own Story on Screen

There’s a specific moment worth building an entire production process around: the first time someone watches their own story cut together. It’s rarely about footage quality. It’s that they hear themselves say something true they didn’t plan to say. That’s a technique doing its job, not a lucky take.

Freelance web designer reviewing a website that isn't generating leads

I Built a Beautiful Website and Nothing Happened

A website doesn’t fail because it looks wrong. Most Sydney small businesses and NFPs who feel let down by a “beautiful” site aren’t missing better design — they’re missing a reason for anyone to come back to it. A website is a parked car: it doesn’t create the traffic that finds it, and it can’t tell your story for you. Fixing that isn’t a rebuild. It’s a different kind of work entirely.

I Built a Beautiful Website and Nothing Happened

A website doesn’t fail because it looks wrong. Most Sydney small businesses and NFPs who feel let down by a “beautiful” site aren’t missing better design — they’re missing a reason for anyone to come back to it. A website is a parked car: it doesn’t create the traffic that finds it, and it can’t tell your story for you. Fixing that isn’t a rebuild. It’s a different kind of work entirely.

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Website Not Generating Leads

A website is a destination, not an engine. This is the part nobody explains when they sell you one.

The expensive part was never the build. It was not having a story worth telling, and the discipline to keep telling it.

Website Not Generating Leads

A website is a destination, not an engine. This is the part nobody explains when they sell you one.

The expensive part was never the build. It was not having a story worth telling, and the discipline to keep telling it.

comfortable-on-camera-thats-not-me_1x1

How do I get comfortable on camera when I hate being filmed?

Almost everyone I film says the same three words the first time they watch themselves back: “that’s not me.” I used to think it was vanity. It’s not — and once you understand what the cringe actually is, getting comfortable on camera stops being about confidence and starts being about closing a gap.

How do I get comfortable on camera when I hate being filmed?

Almost everyone I film says the same three words the first time they watch themselves back: “that’s not me.” I used to think it was vanity. It’s not — and once you understand what the cringe actually is, getting comfortable on camera stops being about confidence and starts being about closing a gap.

Producer behind a cinema camera listening during a Spotlight pro bono storytelling interview in Sydney

The work that pays me back

Once a quarter I donate a full production to a Sydney cause working in disability or disadvantage. No invoice. Here’s why it’s not really giving — and why it makes me better at the paid work too.

Want me to also draft a version sized for the meta description / og:description field, since the current one just truncates mid-sentence at “listening for the

The work that pays me back

Once a quarter I donate a full production to a Sydney cause working in disability or disadvantage. No invoice. Here’s why it’s not really giving — and why it makes me better at the paid work too.

Want me to also draft a version sized for the meta description / og:description field, since the current one just truncates mid-sentence at “listening for the

Whisk 97f94b71646d7d59e8c4777d100eb609dr

Why I Switched from Zoom to Riverside.fm

If you’re a Sydney small business creating video content remotely — interviews, testimonials, expert stories
— this is the tool change that will immediately lift your production quality without hiring a crew.

Why I Switched from Zoom to Riverside.fm

If you’re a Sydney small business creating video content remotely — interviews, testimonials, expert stories
— this is the tool change that will immediately lift your production quality without hiring a crew.

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How I Use Claude AI to ask the right questions

Try this: Before your next client interview, spend 30 minutes with Claude developing your questions. Share your brand values and ask: ‘What questions would elicit stories that demonstrate these naturally?’

How I Use Claude AI to ask the right questions

Try this: Before your next client interview, spend 30 minutes with Claude developing your questions. Share your brand values and ask: ‘What questions would elicit stories that demonstrate these naturally?’